7 best survey tools4/6/2024 ![]() Which type to use depends on what you are trying to find out, but as a general rule open-ended responses will be more difficult to analyse. Survey questions can gather quantitative data (where respondents select from closed set of answers), or qualitative data (where responses can be open-ended text fields). Asking “How bad did you think that movie was?” will elicit different responses to “What did you think of that movie?” 4. Participants can be swayed into answering the way they think is expected from the tone of the question. Avoid leading questionsĪvoid writing questions in a way that will bias respondents’ answers. This also works for question length, so keeping your questions shorter and simpler will go a long way to ensure participants are still engaged with the survey by the 2nd or 3rd page in. The longer the survey, the higher the drop-off rate. A good survey won’t be trying to find out too many different types of information at once, but instead try and cover different facets of one topic. It’s important to be clear about the focus of your survey, which will then shape the focus of your questions. ![]()
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